Whatever Manuel Pellegrini’s plans were for this season, you can bet that a winless streak of six games didn’t feature in them.
West Ham started this term brightly, but they’ve faded dreadfully in recent weeks, and if they’re not careful, the Hammers could be in danger of cutting themselves adrift of the race for a European spot entirely.
As such, you can’t help feeling that the January transfer window will be a key period for the Hammers.
It’s as plain as the nose on your face that they need reinforcements up front, and while money may be fairly tight, they still need to bring in quality.
A swoop for a Championship forward could, therefore, be a smart move.
As reported by ExWHUemployee in the past, the Hammers have scouted the 23-year-old, and after hitting 10 goals in 16 games in the Championship so far this season, he would no doubt be a quality addition.
And any hopes of landing him will surely be emboldened by the latest report from The Sun that suggests fellow Premier League side Crystal Palace have dropped their interest in him.
That should give the Irons a much clearer path to his signature, should they choose to go down that avenue, and honestly, they’d be daft not to.
Not only has he hit that many goals this term, but he has also averaged 2.7 shots per game, 1.4 key passes, and has a lethal turn of pace, as per Whoscored.
Snap him up before somebody else does.