The reliable club insider claims that after appointing an official with the sole job of working on securing the naming rights, the Hammers have made good progress.
“The stadium naming rights should be announced within the next couple of months,” he said.
“They’ve been working on it behind the scenes. They have appointed someone whose role is to work specifically on those kinds of things. They think that they will have a stadium name before Christmas.”
This news comes after the Evening Standard recently reported that Hammers’ vice-chairman Karren Brady had taken a central role in negotiations with the stadium’s landlords, the London Legacy Development Corporation, hoped to find a partner before the start of next season.
It appears as if Brady has made great progress to help find a new naming partner for the London Stadium. The Hammers have tried many things to make their new stadium feel like home, and changing the name could be the final step to do just that. Changing the seats and their covers to reveal West Ham designs, and then unveiling the famous claret and blue carpet were just a couple of changes to make it feel more like Upton Park. It all honesty, it would be near-impossible to recreate their old stadium, with the tightness to the pitch a unique feel that Hammers’ fans took full advantage of to create fear for opposing teams. With the announcement potentially set to happen in the next couple of months, the goal of securing a partner before the start of next season appears to have gone smoothly, and Hammers’ fans will be crossing their fingers it’s a name they can all get behind.