West Ham face a crucial few months ahead as they look to bounce back from a disappointing start to the season, having seen themselves slip into the relegation zone prior to the international break.
The Hammers parted ways with Slaven Bilic as a result and swiftly appointed David Moyes as his replacement, with the Scottish boss likely to use January as the prime opportunity to bolster his underperforming side.
Major improvements are needed in attack, where the Hammers have struggled for consistency, and another striker could be signed, despite having only brought Javier Hernandez to East London from Bayer Leverkusen in the summer.
One reported target for the Hammers is Villarreal ace Cedric Bakambu but Spanish outlet Marca state West Ham face competition in the market from fellow Premier League side Newcastle, who are also looking to rejuvenate their attacking line.
26-year-old Bakambu has been in sensational form since moving to Villarreal, netting 22 goals last season, and has continued his fine form in the current campaign, boasting nine goals in just 14 appearances.
Bakambu would certainly be a marquee signing for the Hammers as he won’t come cheap but Moyes has been given permission to rejuvenate the side in January, potentially even cashing in on record-signing Marko Arnautovic.
However, the threat of Newcastle in the market cannot be underestimated- particularly as the Magpies are on the brink of a lucrative takeover.