Next year could be West Ham’s last year as a football club, the move to the Olympic Stadium will transform our club into a business, making money will be the sole interest of the club with football taking the backseat. Too many things are changing around the club, we are changing the badge to make us associated with London, that is to attract money and sponsorship, and businesses want to be associated with London, especially foreign ones. Also, we will no longer be ‘West Ham United F.C’ we will become ‘West Ham United London’ ironically removing ‘football club’ from the name.
West Ham will become too corporate, even now; we have a third kit, what is the point? We wore it in a home game against Everton; surely that is what a ‘home’ kit is for, not making fans spend even more money on a kit that will be worn by the team less than five times.
A lot of businesses in the area surrounding Upton Park have names that are either about West Ham or aimed at West Ham fans. These businesses are bound to suffer from West Ham moving away.
So far there have been no assurances that there will be shops, restaurants and pubs around the new stadium. Most fans will want to get pie and mash or a drink before the game, if not, for some fans it won’t be the same West Ham experience as before we moved.
The move to the Olympic Stadium is good obviously, it will attract bigger, better players, and with more seats it means we can sell more tickets, leading to more income to pay transfer fees. In the long term it will help the club, the Boleyn Ground is nearly 100-years-old, we needed to move on to improve the club. Obviously Sullivan and Gold thought it would be good for the club, but I think the change will be to great, the club wont be the same, I believe we’re trying to make a big step up too early.