The tears, the celebrations, the frustrations, shared amongst supporters is the same way, whether in the Bobby Moore Lower, freezing cold on a winter’s afternoon, or huddled into a sweaty Sydney bar at 2am during a typically sweltering summer.
But whatever the score, or however the team is playing, one thing guaranteed to produce an equally polar response in the pub is a camera shot of co-owners David Gold and David Sullivan sat in the crowd.
The pair, popularly termed Gullivan, are hailed as heroes by some, or mocked as Statler and Waldorf muppets by others.
What is fair to say however, is the profile of the club has been increased under their stewardship.
Many fans will claim we have always been a big club in terms of status within the game. The reality is, the way things are with sponsorships and branding, the column inches in newspapers and TV air time is allocated to the Premiership clubs.
So when we were relegated soon after their arrival, many would expect the club to slide down the radar of recognition somewhat.
The co-owners saw it differently. They in fact did well to keep us in the news. There were stories circulating, linking the club to David Beckham, general talk of the Olympic stadium, and feature articles about ‘the owners who are fans’. They never missed an opportunity to get a quote in.
Looking for experience? Just want to be heard outside of the Boleyn? We are currently looking for writers, drop us an email at firstname.lastname@example.org for more details
The appointment of Karren Brady brought its own publicity, and she too has leverage to publicise the brand through various multimedia channels.
On top of that, a dozen or so games were also scheduled for live broadcast, enabling fans around the world to properly follow the team outside of the top flight.
Messrs Gold and Sullivan have stuck to their guns, and garnered support by remaining commitment to an honest and open approach about many of the club’s operations.
Whether it be the finances, transfers, or the move away from the Boleyn, they have offered fans an insight into almost every aspect of West Ham United.
They have also embraced new ways to interact with the fans. Whether Jack Sullivan’s actions on Twitter are acceptable or not, his father certainly utilised it in recent weeks to great effect, answering direct questions posted to him.
Whatever your thoughts on the co-owners, they epitomise West Ham – passionate, at times infuriating, but ultimately a fond underdog success story.
Whether their actions can be considered right or wrong, what is surely unquestionable is the club is working towards a better future with them in place.
Are you on Facebook? Excellent, so are we http://www.facebook.com/#!/pages/ForeverWestHamcom/200938616608282
The longer they stick around, the calmer things will behind the scenes, even if not in the nerves of those watching on match day.