In the eyes of many, it doesn’t have the same allure, prestige or history as the FA Cup.
Its treatment by the top clubs has left it often undermined by weak team selections and grumbles by managers upset with the build-up of fixtures early in the season.
This indifferent attitude has left the door open in recent seasons for less glamorous teams to make the final, including Swansea City and Bradford City last year, Cardiff City the year before, and Birmingham City (at our expense), in 2011.
So the belief is, with a bit of application, an underdog can win through and take the trophy.
For a competition which offers the excitement of a Wembley final, and a route into Europe, it is certainly something West Ham should be looking to progress in.
If Big Sam is confident enough of the club avoiding the second season syndrome, and comfortably securing their place in the top flight, then a good cup-run can further enhance the case that we are moving in a positive direction.
The concern is stretching the squad and sacrificing Premiership points in pursuit of a big day out. So it can be seen as a good chance to blood young players, although they failed to step up last season, and the team was widely criticised for the defeat to Wigan Athletic.
The draw for the Capital One Cup has put us up against League Two Cheltenham Town at home. Far be it for any West Ham fan to take this for granted, given our cup record against the likes of Aldershot, Sheffield Wednesday and Chesterfield in recent years, but you would hope for progress into the next round.
A favourable draw for the third round, and we could be just four games from the final – doesn’t sound a lot
But to win it, we would probably have to put forward an almost full strength XI in the latter rounds, which I would imagine will have to be dependent upon our league situation.
Winning is a habit, and alongside the prospect of a cup final, a good cup run should be motivational for the team.
Surely it’s time to look forward to success rather than behind us just hoping to steer clear of relegation each year?