This transfer window has been an anomaly from the ones that have gone before. The impact of the English superpowers in the window has been lost. This means that there hasn’t been a better time for clubs that are below the top 6. Inside the top 6, Tottenham Hotspur and Manchester City are the two clubs who come to mind that have spent the biggest money.
Manchester City has been as pro-active as usual. Negrado, Jovetic and Navas being the key signings, not to forget Fernandinho. Tottenham have strengthened with Soldado and Paulinho. Arsenal, Chelsea Manchester United and Everton have hardly increased their squads with the big names. Andre Schuurle being the only major signing in that group. This means that the remaining £180 million give or take, has been spent among the remaining 14 clubs. This has made the window a lucrative one for these clubs. The amount of money available to these clubs has made the window so lucrative. Norwich City have spent well, so have Swansea City, Liverpool and Fulham. Even new boys Cardiff City, backed by their Malaysian history-changing contingent have spent well. However, West Ham United could claim to have been the most productive in terms of their value for money.
If we look at our 5 signings, only two have been fee-paying signings. Those two players both coming from Liverpool. Even though officially the club paid undisclosed fees, we can estimate that they cost £20 million together. Stewart Downing and Andy Carroll have been key signings for West Ham United, but most of all, incredible value for money. Clubs around West Ham have spent big money on unproven players in this league. For example look at Swansea; Wilfried Bony was a clinical and devastating finisher in Holland. However, it is proven that those that come from the Dutch league with a great goal record may take some time to settle. Look at Afonso Alves and Mateja Kezman. Both were big money signings from Holland who failed in England. West Ham on the other hand have signed a striker who we know has a strong record and in good form.
Then you can look at Norwich City. A solid season is expected from the Canaries. Possibly the first time in about 8 years that Norwich City fans can go into a season with hopes of being successful in a top division. However they are another team that has used a high-risk strategy of buying a lot of players who have never played in the league. Or if they have played in this league they have been in relegated sides. Gary Hooper, Ricky van Wolfswinkel and Nathan Redmond will all be influential to them, yet with the sale of Grant Holt they are starting to lose the heart of the spirited team that came from the Championship. The trouble for Norwich could be in creating a new side. In comparison, the thriving heart of West Ham’s promotion squad is still beating and the added quality of Carroll and Downing mixed with the experience of Razvan Rat and Joe Cole.
The point is that if you look at the money we have spent compared to some surrounding sides, the value for money could be incredible. Norwich and Swansea, surely two league rivals for West Ham United this year, may have spent their money wisely, only time will tell. However, Allardyce can be feeling fairly content that he knows what to expect from his squad and especially from his new signings. The cutthroat nature of the window has made it hard for clubs to compete for new men, yet Allardyce has made some shrewd and positive moves in the market.